UNDERSTANDING FIRST TOUCH VS LAST TOUCH ATTRIBUTION

The Duty of AI in Performance Marketing AnalyticsWith performance advertising and marketing becoming progressively intricate and data-driven, it can be challenging for marketing experts to keep up. AI can assist streamline and boost marketing methods to improve targeting, personalization, anticipating customer behavior, and optimizing ROI.

How to Track ROI on LinkedIn AdsCalculating ROI on LinkedIn Ads is a crucial step in optimizing marketing efforts and maximizing campaign performance. Tracking conversion rates and other key metrics enables data-driven adjustments to increase ROI and campaign effectiveness.